John Lloyd Cruz, one of the top leading men of ABS-CBN, recently became the headline yet again of many showbiz-oriented news with his controversial viral videos on social media.

Taken during his vacation with friends in Santa Fe, Bantayan Island, Cebu, the said videos, which expired after 24 hours first appeared on Instagram stories of Ellen Adarna, his rumored girlfriend. Some fans though, managed to copy them and shared them on other social media platforms.

The videos showed intoxicated John Lloyd singing videoke, sitting down while shaking his head and flashing the middle finger, then moving to sit by the gas stove.

This intriguing news teaches us three transcendental lessons that could change us for life.

1. Gossip: The dark side of Filipinos being relational.

This sad fact is the other side of the coin of Filipinos being relational. One evidence of this is the result of the recent survey done by Hootsuite and United Kingdom-based consultancy, We Are Social Ltd.

The report showed that the Philippines, as of January 2017, is the leading user of social media in the world, despite the poor internet speed that we have in the country.

According to this survey, Filipinos spend a daily average of 4 hours and 17 minutes in ironic comparison to the U.S., where most of these social media platforms originated, only has an average daily use of 2 hours and 6 seconds.

Filipinos just love telling stories, hearing them, and sharing them, sometimes even if they are unfounded.

Our fascination over showbiz personalities’ lives are unfathomable. No wonder we not only have showbiz news on the weekends, but the nightly news won’t be complete without bits and pieces of it to.

The fact that John Lloyd’s videos went viral on social media is a telling sign that many of our countrymen, not only are gossipers, but  we also have a bad habit of meddling with other people’s personal lives, even if we don’t have the right to.

2. You are your own brand.

John Lloyd became famous for hearthrob matinee idol roles so many believed this recent event somehow ruined his brand, and especially, not a good example for the youth.

Whether we’re an entrepreneur, in showbiz or not, we all represent our own brand. And how the people perceive us could make or break our deal with them, whether that’s for personal or professional objectives.

The Head of Star Magic, film and TV director Mr. M (Johnny Manahan) said this in defense of the actor:

“JLC works hard as an actor… 18-hour days at a stretch. He was just letting off some steam. In this age of an all pervasive social media, what is OK and innocent in private becomes worthlessly controversial in public. He will have learned his lesson and be more careful in the future.”

Knowing that we live in a country with many gossipers, we all should be careful on how we converse and conduct ourselves daily with others.

We’re not living to please people, but if we want to protect our reputation for personal and profesional purposes, it would be wise to heed this warning.

3. Constant Reminder: Think before you post.

It was one of the friends of Ellen Adarna who posted these controversial videos on Instagram, but still he had to apologize because of its negative impact not only in his career, but to his fans, especially the youth.

If only Ellen’s friend didn’t publicly post this video online, this would not have happened.

On September 11, John Lloyd apologized on Instagram following the controversy. He wrote:

“diz iz mi lerning. (This is me learning.) very humbling but i do apologize to the little boys & girls. no regrets babies. just life revealing its raw beauty .”

The damage has been done, as they say. But for showbiz people, whether good or bad publicity, it’s stil publicity. Their fame is their currency.

These celebrity professionals, along with their talent managers and the TV network they represent, often have ways of having a “positive comeback,” a privilege and a team, not many of us commonfolk have.

Some Instagram netizen comments

The stage, especially TV and social media, has a way of exaggerating even the littlest character flaws of public personalities.

This call to “good manners and right conduct” is not only for the famous, but for us commoners too.

After all, we all have family and friends to protect from the prying eyes of gossiping public…so think before you post.

Adrian is a professional Events Host, Writer, Teacher, and Change Catalyst. He's a world-class emcee creating fun, memorable, and meaningful events. As a change catalyst, his mission is to inspire personal development so people could have better lives with brighter future, against all odds. An IELTS- and TESOL-certified English Trainer, he's also a prolific Tagalog Tutor.